About

Image Equity is the evolution of award-winning Director of Photography, Alex Mitchell. Known for his easy going personality, attention to detail, and passion for the craft, Alex has been behind the camera (that’s a good thing) for over 20 years. Alex is a talented visionary and storyteller, a blend of both creative & technical aspects of production.

Dynamic visual campaigns, clear communication, efficiency on set, proper equipment, high production value at any budget- these are his specialties. His professional and collaborative spirit has led him to work on some of the most creative projects with some of the most well-known companies in the U.S.

Arizona native, Cum Laude graduate from Arizona State University and Eagle Scout at age 13. Now, luckily married up to an amazing woman and proud father of 3 active kids. Never a dull moment!